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Stickybits Lets You Tag the World
Another week, another mobile app. A little program called Stickybits (available for iPhones and Androids) caused a stir at last month’s SXSW and promises to open up a new world of brand engagement. For...
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Attention-Hungry Foursquare Burns Tourist Retinas
Let’s say you’re an up-and-coming, much buzzed-about social media platform, looking to increase public awareness of your services. Sounds like some “advertising” is in order, right? Any campaign should...
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Location-Based Marketers: Where Is Everybody?
Inquiring marketers want to know: Where are you? They’re fixated on location-based social networking as the next way to hook consumers. They’ve got platforms in place and cash in their wallets…so where...
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Gap and Facebook Deal Leaves Customers Bewildered
On the heels of a logo switcharoo that set the internet ablaze, Gap recently caused a commotion in the location-based marketing world with a campaign to give away 10,000 free pairs of jeans at U.S. Gap...
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Barbie & Ken: Reunited and it Feels So Good
The news shocked the world on Valentine’s Day of 2004: America’s favorite couple was breaking up after 43 years of going steady. The split even made the evening news. There was public outcry. How...
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Mashable Tests Social Waters with “Follow”
This post originally appeared in our April issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook, Twitter, LinkedIn...
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Will Mobile Rule the World in 2012?
You know Grandma Mildred’s annual holiday proclamation “Everyone is using them dang cellular telephones!”? You can say that again, Grams. And while she may still be resisting the constant influx of...
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Is Foursquare Becoming the Perfect Local Ad Platform?
Local merchants that’ve ignored location-based check-in platform foursquare have just been handed a serious reason to get on board: Local Updates, the first-ever way for merchants large and small (all...
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Will Facebook Exist in 2020?
I have a bet with a friend who works in finance. He believes that Facebook will not exist in seven years. I, a marketer, couldn’t disagree more. It reminded me of when, in 1995, astronomer Clifford...
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Adopt or Die: The Anxiety of Checking In on Foursquare
I’m a social media early adopter. I should be, considering I write for a digital content marketing agency’s blog. I post photos on Instagram, share thought nuggets and articles on Twitter, argue on...
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